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Senior Marketing & Communications Specialist

Mc Lean, VA | Job #320365
Job Title: Senior Marketing & Communications Specialist
Location: Mc Lean, Virginia
Type: Full-Time
Our client is seeking a Senior Marketing & Communications Specialist to join their dynamic team to increase brand visibility, enable client growth, promote employee engagement, and advance organizational development. This direct hire opportunity requires on-site support on a project by project basis. Candidates must be able to go on site!

Senior Marketing & Communications Specialist Responsibilities:
  • Lead strategic, integrated marketing communications campaign efforts for one of our client’s fastest growing divisions.
  • Develop and implement market, geographic, and/or client-targeted marketing programs to support capturing new business and establishing long-term positioning. 
  • Support leadership to define market segmentation, pipeline opportunities, and growth priorities.
  • Develop and maintain sales and marketing tools and training to support customer growth and attract talent. Including but not limited to:
- Print, digital, and multimedia marketing materials.
- Virtual and in-person client-, employee- and recruiting-focused trade shows and events.
- New business presentations and customer demonstrations  
  • Coach division managers on virtual demo and in-person customer event best practices.
  • Support market research and analysis to identify opportunities early in the business development lifecycle. 
  • Develop, implement, and promote an annual awards and rankings program for the division.
  • Establish, maintain, manage, and track a division conference, event, and speaking calendar. 
  • Identify and successfully place/pitch leadership for speaking and conference participation opportunities.
  • Support marketing for division-focused recruiting initiatives. Ensure representation and alignment between division strategic priorities and corporate-wide marketing, branding, and communications channels, platforms, initiatives, and events to advance customer development and employee engagement.
  • Identify and coach division demonstration teams for the annual conference and other corporate-sponsored events. Coordinate customer engagement with the operations team to maximize client participation.
  • Develop new website content to promote the division as part of the overarching brand story.
  • Maintain a monthly editorial calendar featuring wins, project milestones, technology development milestones, and key staff acknowledgments aligned with strategy or values.
  • Identify and establish partnership marketing initiatives
  • Serve as the brand steward for the division, providing brand management, integration, training and alignment with our client’s brand resources and standards.
  • Lead and support corporate-wide initiatives. Support department leadership to advance our client’s marketing maturity both within the marketing communications function and with operational stakeholders. Participate in and facilitate functional cross-training initiatives to share successes and best practices across the marketing and communications function.
Senior Marketing & Communications Specialist Requirements:
  • Bachelor's Degree in Business, Marketing, Communications, or related degree
  • 7+ years of experience in marketing and communications
  • Demonstrated expertise working with highly technical content and have the ability to tailor that
  • information for both lay and specialized audiences
  • Previous experience working for professional services, technology, or AEC firms
  • U.S. federal contracting experience
  • Demonstrated leadership for results-driven marketing campaigns and client engagement programs
  • Experience managing integrated campaigns as an external or in-house consultant
  • Excellent written communications skills with mastery of AP Style guidelines
  • Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite
  • (InDesign, Illustrator, Photoshop)
  • Familiarity with SharePoint and website content management systems
  • Experience with web analytics and media and social media distribution and tracking tools
  • Highly collaborative team player willing to jump in to support others on the team
  • Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively
  • solve problems
  • Organizational skills and attention to detail
  • Demonstrated analytical skills with research experience
  • Willingness to work on average 50-55 hrs/week
  • Ability to travel post-COVID-19 (10-20%)
  • Master’s degree preferred

JobID: 320365MV
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.