Cella’s Vice President of Operations Named a Leader on Staffing Industry Analysts’ Annual “40 Under 40” List

Colleen Ogg Recognized as Being an Industry Mover and Shaker

July 19, 2022

ROCKVILLE, Md. – July 19, 2022 -- Cella, a nationwide staffing, consulting and managed solutions firm, announced that Colleen Ogg, Vice President of Operations at Cella, has been honored as a “40 under 40” leader by Staffing Industry Analysts (SIA), the global advisor on staffing and workforce solutions. The list recognizes the next generation of leaders committed to moving the staffing industry forward. 

 “SIA’s 2022 40 Under 40 share some extraordinary differentiators from those of other industries,” said Subadhra Sriram, editor and publisher at SIA. “They have helped transition the industry from its pre-pandemic model of work to one that is more candidate-friendly and flexible. It takes both resilience and a vision to do that. In addition, this group loves working with people and placing them in jobs. These rising stars have seized the opportunity to build back better.”

Ogg has consistently contributed to Cella’s success for more than 15 years, holding a number of roles from entry-level coordinator to her current role as leader responsible for corporate-wide operations. Among Ogg’s personal areas of expertise are the management of enterprise projects and the development of operational processes to support new client solutions. During her tenure at Cella, Ogg assumed a key role in evolving the technology platform for Cella’s marketing automation and CRM, automating as much as possible while simultaneously retaining a human aspect throughout the sales cycle. Her goals were to implement scalable technology, to standardize the sales processes across all lines of business within the organization, and to establish synergies among Sales, Marketing and Operations. Through training and adoption strategies developed by Ogg and her team, Cella reduced the length of its customer acquisition cycle by almost 60 percent within six months. 

Ogg also led the creation of Cella’s Employee Experience (EEX) team, an accomplishment that encompassed hiring a team leader, centralizing existing activities, implementing new strategies, and developing a programmatic approach to employee experience. Outcomes from EEX have been very rewarding, both for individual employees and the overall company. The initiative has increased diversity and attracted new hires. During the past year, headcount increased by almost 40 percent, and Cella received its highest employee-satisfaction ratings ever. Looking ahead, Ogg plans to extend some of the programs created for Cella’s internal associates into offerings for the company’s talent stakeholders. To further promote meaningful outreach to talent throughout their employment, Ogg envisions leveraging various technologies; amplifying recent launches of talent nurturing and check-in workflows; and providing the conveniences of [email protected], a self-service and ticketing portal specifically designed to accommodate the needs of talent. 

“I’m honored to be named to SIA’s 40 Under 40 list and especially proud to be nominated by the great team at Cella. Our company’s tagline sounds simple: Putting Passion to Work®. That said, the company’s success, as well as my own, is much more than a tagline. We help people build rewarding careers, we partner with companies to help them innovate and create meaningful change, and we deliver results. I’m humbled by the recognition I’ve received for doing what we all love and believe in,” said Colleen.

Cella was also included in SIA’s 2021 Largest Marketing/Creative Staffing Firms in the US list, the only company in that category to be named in SIA’s 2021 overall list of the Fastest-Growing US Staffing Firms. Cella’s Senior Vice President Jackie Schaffer also received the distinction of being named to SIA’s 2021 Global Power 150 — Women in Staffing list. 

About Cella

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our secret sauce? The Cella Trifecta: we have the right people, we understand our clients and we deliver results. Success requires a partner who offers all three. Together, we put passion to work. Cella is a 2022 Best of Staffing® 10-Year Diamond Award Winner for both Clients and Talent—an honor earned by only 1 percent of staffing firms. For more information, please visit cellainc.com or contact [email protected].

About Staffing Industry Analysts (SIA)

Founded in 1989, SIA is the global advisor on staffing and workforce solutions. Our proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. SIA’s independent and objective analysis provides insights into the services and suppliers operating in the workforce solutions ecosystem including staffing firms, managed service providers, recruitment process outsourcers, payrolling/compliance firms and talent acquisition technology specialists such as vendor management systems, online staffing platforms, crowdsourcing and online work services. We also provide training and accreditation with our unique Certified Contingent Workforce Professional (CCWP) program.

Known for our award-winning content, data, support tools, publications, executive conferences and events, we help both suppliers and buyers of workforce solutions make better-informed decisions that improve business results and minimize risk. As a division of the international business media company, Crain Communications Inc., SIA is headquartered in Mountain View, California, with offices in London, England.