New Cella Creative, Marketing, Digital Salary Guide Reflects Talent Demands for Higher Compensation and Work-Life Balance

Digital Skills Continue to Top the List for Talent Needs

September 20, 2022

ROCKVILLE, Md. – September 20, 2022 – In today’s talent-controlled employment market, demand for candidates with specialized skills continues to soar, according to new research from Cella, a leading staffing, consulting and managed solutions firm. The Cella 2023 Salary Guide: The Talent Tightrope provides salaries based on national industry averages in the entry-, mid- and senior-level ranges for more than 100 creative, marketing, and digital positions. It also includes recommended salary adjustments based on geographic differentials. 

This year’s Guide indicates that salaries have increased overall since 2022. Highly sought-after skills include those in the areas of analytics, campaign management, content development, content marketing, digital marketing management, digital strategy, digital video production, dynamic content production, ecommerce management, email development, growth marketing management, marketing technology, motion graphics, performance marketing management, search engine optimization, social media management, user and customer experience, and visual design. 

“The Cella 2023 Salary Guide shows that digital work continues to grow and the need for skilled workers with this expertise remains strong,” said Tim Gearhart, Vice President, Talent Delivery, Cella. “Landing quality talent is still a major concern for employers, and working remotely remains a top desire for candidates. Cella is laser focused on the creative, marketing and digital space, and we specialize in partnering with companies to attract the skilled talent they need while also retraining and upskilling current teams to advance their career development. We encourage companies to use this Salary Guide and our other industry reports to validate their staffing strategies and make the timely and attractive offers that will bring in the best talent.”

The salaries listed in the Guide come from both internal and external sources of compensation data and are based on national averages for entry-, mid- and high-level positions. The highest salaried titles in the 2023 Salary Guide include Chief Marketing Officer, Vice President of Growth Marketing, Growth Marketing Director, Vice President of Marketing, Vice President of Creative Services, and Vice President of Brand Marketing. The Cella 2023 Salary Guide is available for download here

About Cella

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our secret sauce? The Cella Trifecta: we have the right people, we understand our clients and we deliver results. Success requires a partner who offers all three. Together, we put passion to work. Cella is a 2022 Best of Staffing® 10-Year Diamond Award Winner for both Clients and Talent—an honor earned by only 1% of staffing firms. For more information, please visit or contact [email protected].