What does the vanguard of marketing and creative operations insiders know about data, resource and planning needs and how they impact the ever-increasing demands on creative and marketing teams? A select group of nearly 500 of the industry’s top pros told us, and we shared their collective knowledge during our 2024 Cella Intelligence Report: Insights and Highlights Webinar.

The webinar takes a deep dive into the strategic ways marketing and creative operations leaders are approaching:

  • The growing importance of metrics, analytics and data-driven decision making in both marketing and creative functions
  • Best practices for planning creative work and validating resource needs to leadership using data and metrics
  • Exploration of alternate staffing models like managed services and co-employment arrangements to help manage costs and resource
  • Optimizing creative analytics capabilities and integrating data from different sources and platforms.

Sign up for the recording now!


Cella experts Nickole Brown, Senior Consultant, David Iscove, Senior Director of Technology, Consulting and Sophy Regelous, VP/Managing Director, Consulting lead this webinar presentation and Q&A session.


More than 350 leaders from creative teams and in-house agencies responded to our survey earlier this year. These leaders represent Fortune 500 companies as well as middle-market and not-for-profit organizations and span multiple industries including, but not limited to, banking/financial services, consumer products, education, health care, manufacturing, technology and software.


See past webinar recordings: 

2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015