Held at the distinctive Pyramid Club in Philadelphia, an invitation-only group of marketing and IHA leaders, along with Cella experts, are coming together to explore how marketing, digital and creative in-house agency teams are breaking down silos and partnering to create personalized customer experiences that achieve measurable results and value across the lifecycle. Join this elite set of industry experts who set the standards for large organizations that cultivate pivotal opportunities, elevate marketing functions, and navigate complex challenges.
Details
Dinner:
- Date: November 11, 2024
- Time: 6:30 p.m. ET
- Location: Ocean Prime, 124 S 15th St, Philadelphia, PA 19102
- Attire: Business Casual
Signature Event:
- Date: November 12, 2024
- Time: 9 a.m. - 3 p.m. ET
- Location: Pyramid Club, 1735 Market St., 52nd Floor, Philadelphia, PA 19103
- Attire: Business Casual
*Breakfast will be included and available starting at 8:30 a.m. EST
Session and Discussion Topics
- What operational excellence strategies look like in your organization.
- How do IHA leaders integrate departments and functions to achieve optimal outcomes within large, complex organizations?
- Considerations for building and leveraging a martech stack across multiple departments, optimizing its use within the organization.
- Strategies for transitioning creative teams, agencies, or creative function to a new operating model.
- How to work effectively within organizations where IT, legal or compliance departments impose limitations on creative operations.
- Navigating regulatory environments, compliance and industry-specific requirements without losing momentum.
