ROCKVILLE, Md. – October 20, 2020 – Marketers are shifting more of their budgets and staffing to digital which is having an impact on creative, marketing and digital staffing, according to new research from Cella, a nationwide staffing, consulting and managed solutions firm. The Cella 2021 Salary Guide provides median salaries for 75 creative, marketing, digital, video and other positions, and found that remote work has not had an effort on the quality and productivity of digital teams during the pandemic.
“At Cella, our passion is to match the right people with the right roles in the right places, and we use these reports to help companies validate staffing strategies and bring in the best creative, marketing and digital rock stars,” said Conor Smith, co-CEO, Cella. “While COVID’s overall impact on the economy has been rough, the fact remains that there is still a need for quality digital talent and the proven success of remote working in 2020 will likely influence how organizations fill those positions in the future. Recruiting will be less restricted by local boundaries, and salaries will be less affected by local averages.”
Cella’s salary data comes from both internal and external sources of compensation data and includes current geographical adjustments. In-demand positions include content developers, digital strategy and video managers, UX and CX designers, SEO analysts and marketing analytics specialists.
Additional findings include:
- 90% of in-house agencies and digital teams found that their work quality is better or remains the same since transitioning to working remotely
- 80% say that remote working has led to good or better productivity
The guide is available for download here, along with additional resources like Cella’s 2020 Digital Marketing Operations Benchmarking Insights and 2020 COVID-19 Impact Report.
Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our secret sauce? The Cella Trifecta: we have the right people, we understand our clients and we deliver results. Success requires a partner who offers all three. Together, we put passion to work. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards 10 years running and is a Certified Women’s Business Enterprise. For more information, please visit cellainc.com or contact [email protected].