Location: Marietta, Georgia
Job Type: Permanent
Compensation Range: $150,000 - 160,000 per year
We have a terrific new opportunity for a Marketing Director based in Marietta, GA! As the Marketing Director, you will oversee all marketing functions and lead the strategic development aligning with the organization's vision.
Responsibilities:
- Lead and develop high-performance teams through education, coaching, and supervision.
- Establish cross-functional relationships with Brand Managers and other teams to align marketing initiatives.
- Plan, budget, and implement company marketing strategies.
- Organize and lead the Marketing Strategy Committee.
- Develop and execute annual Marketing Plan and Budget, tracking ROI results.
- Ensure company marketing tools and strategies remain current.
- Conduct annual customer satisfaction surveys and diagnostics.
- Collaborate with Licensors' Marketing Teams to plan and execute brand marketing and promotion.
- Assist in strategic planning for new business opportunities.
- Communicate events and programs effectively internally and externally.
- Manage relationships with marketing, advertising, and press agencies.
- Execute PR efforts for trade and consumer entities across brands.
- Supervise press releases for new product launches.
- Develop and execute PR strategies and events.
- Manage external PR or Agency firms.
- Communicate PR efforts through emails, e-blasts, and newsletters.
- Oversee the Marketing internship program, including hiring, training, and evaluation.
- Update intern handbook as needed.
- Manage digital marketing strategy and content development.
- Identify content gaps and work with teams to develop relevant content.
- Modernize digital content and branding.
- Optimize digital analysis and reporting with actionable insights.
- Select and manage agency usage and tools for SEO, email marketing, and social media.
- Maintain brand equity across digital materials.
- Support sales teams with product tools and content.
- Stay updated on online media, technology, and competitive trends.
Qualifications:
- Experience level: Experienced
- Education: Bachelors (required)
- 5+ years of experience in a director-level Marketing position
- 3+ years of experience in managing a team
- Bachelor's degree in Marketing or a related field, or equivalent experience.
- Ability to communicate across all departments clearly and effectively.
- Willingness to occasionally travel as required.
- Detail-oriented mindset with the capability to oversee projects from conception to completion.
- Adaptability and eagerness to learn in a fast-paced, entrepreneurial environment.
- Excellent verbal and written communication skills.
- Self-motivated, entrepreneurial mindset with a hands-on approach to business.
JOBID: 1044799
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
Applications accepted on ongoing basis until filled.
